Loyalty

Three Innovative Ways for Marketers to Use TPRs in 2020

TPRs can be effective well beyond their current application and should be employed to support brand and shopper marketing teams, as well. If deployed creatively, a TPR can be a powerful component for a variety of marketing campaigns. 

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Brand-Switching Is the New Norm, How to Create Loyal Customers

Brand loyalty was thrown a major blow by the coronavirus pandemic. Customer trust and relationships that took years to build was negated by sweeping out of stocks in stores and online. As many as 65% of US consumers said they have tried new brands after sheltering in place became commonplace.

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Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

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How to Re-engage First-Time Online Shoppers

The COVID-19 pandemic drive many shoppers to shop for groceries online for the first time. How can retailers re-engage those shoppers and turn them into loyal customers in the future? Diana Medina, Vice President of Retail Transformation, shares tactics for a successful e-Commerce platform.

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Turning First Time Online Shoppers into Loyal Customers

The COVID-19 pandemic has sent millions of shoppers online -- many for the first time -- to buy their groceries. According to a survey by Acosta, approximately 28% of online grocery shoppers made their first online grocery order during the month of March as a result of the coronavirus crisis.

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The Battle for Loyalty and the Need to Keep Marketing in This Time of COVID-19 Disruption

The largely indiscriminate and likely brand-indifferent purchasing that’s currently taking place is going to end. So, marketers need to be planning and preparing now for the advent of the “new normal” that will see continued, albeit temporary, increased sales and the substantive expansion of an economically-hurting shopper base with significantly increased promotion sensitivity.

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