Leading Innovation

Byline: In-housing Your Retail Media Network: Should You Do It?

“In-housing” is one of the more common discussions we have with our retail partners when we advise them on their Retail Media Network strategy. There is a clear upside to this approach. However, it's not a zero sum game. To create an optimal approach, retailers need to balance their network’s near term and long term revenue opportunities and consider all the costs associated with in-housing. 

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What’s “In” this Winter Season? Contactless Checkout and Touchless Payments

This holiday season will look different for many people across the country. New menus, new traditions and new ways of celebrating with friends and family from afar. Another key difference this year? Shoppers’ increasing use of, and growing preference for, contactless checkout and touchless payments.  The Inmar Intelligence Contactless Payments Survey looked into this rapidly emerging trend to better understand how consumers’ burgeoning payment preferences could impact the industry and unearth insights into how retailers should respond. 

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Video: In-Housing Your Retail Media Network. Should You Do It?

“In-housing” is one of the most common discussions we have with our retail partners when we advise them on their Retail Media Network strategy.  

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The Next Gen Retail Media Network

What are the core components of a relevant and scalable Retail Media Network? Inmar Intelligence has identified five key points your organization needs to check off on your to-do list when building your digital advertising business, including: Developing a retail media portfolio, creating a self-service API-based tech stack, offering expert services, and more.

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All The Cool Kids Are Doing It - 3 Reasons Your Brand Should be on TikTok

TikTok, the latest social media darling on the scene has taken the world by storm.

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Inmar Intelligence’s Commitment to Racial Justice, Equity and Empowerment

As a company and as individuals, Inmar Intelligence has been a force for equity and empowerment in our community throughout our 40-year history. During these past weeks, we have come to realize that many of us have much to learn with regard to the racial injustice faced specifically by Black Americans. As a listening and learning organization, we are committed to building upon the programs we have in place, understanding more and doing more.

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Inmar Launches New Self-Service Product Barcode Generation Tool

Inmar Intelligence has been helping companies of every size operate more efficiently for more than 40 years – and that legacy of service has included 15+ years as a trusted source for coupon barcodes. Now, we’ve expanded on that capability and have launched a self-service website where users can create all the key product barcodes they need.  We know that having immediate access to accurate, scannable barcodes is an absolute necessity for your business. And to make that access even easier, we’ve launched InmarBarcodes.com.

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Innovative Grants Announced to Support Entrepreneurs

Inmar Intelligence, Venture Cafe and the Winston-Salem Chamber of Commerce share news of new grants to attract and retain the world's most innovative new companies.  

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Sending Returned Products to Landfills Echoes Mom’s Wrath

Remember when Mom used to chide you for throwing away things that she thought were still useful? You can hear her voice echoing in your head right now, “Don’t you DARE throw that away -- someone might want it -- it’s still perfectly useful! That’s like throwing away money! What are you thinking???”

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