Technology platforms that bring access to the widest input of data and near-unlimited computing power will be the tool of choice to transform workflows in the 21st century. However, the human factor is the most unpredictable element of this digital transformation. Many leaders won’t take human behavior into account until it’s too late, putting these important technological investments at risk. However, with an understanding of how humans will impact success or failure in such endeavors, retailers and brands can help ensure a smoother, more successful process.