7 WAYS TO KEEP THE CENTER STORE THE CENTER OF ATTENTION

Like everything else in the retail world — and especially grocery — the center store is facing unprecedented pressure to rapidly react and evolve to meet new shopping habits. If the past two years have taught us anything, it’s that planning is critical even when those plans go up in smoke. And, while none of us might ever feel truly confident predicting and forecasting a year in advance again, there’s one sure thing we can all bet on — the pace of change is going to continue accelerating.

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Get ready. New Year’s Resolutions Will Impact Shopper Behavior.

According to Wallethub, 40% of Americans say New Year’s Eve is their favorite holiday. We feel the same way! After all, it’s a time of celebration, trying new things, and starting fresh.  Even if you already have plans in place to promote your products in the new year, there's still time to incorporate more tactics to drive brand trial. New year, new customers! We recently surveyed shoppers about their resolutions, and found some insightful trends that could help guide your promotion strategy.

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IF YOU AREN’T THINKING OF IN-STORE AS A MEDIA CHANNEL, YOU SHOULD BE.

In the past decade, stores have become media outlets, engaging customers with ads, novelty, and interactivity like never before. Shopping experiences have changed fundamentally to reflect complex consumer needs and expectations, pushing physical locations to act as a media channel as much as an outlet for commerce. 

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In-Store Ads and Incentives Are More Impactful Than You Thought! [Infographic]

So it looks like four percent of your shoppers are completely immune to any discounts, points, or credits you throw at them. Bummer. Now, what to do with the other ninety-six percent? We surveyed 1,000 shoppers, and found that a large number are “sometimes” or “occasionally” influenced by those incentives. Almost a quarter of consumers report always being influenced. That’s a big deal.

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Think Shoppers Stick to Their Lists? Think Again. [Infographic]

Do you REALLY know what a shopping list means to the average consumer? You might be surprised to learn that the slip of paper, or digital list, that’s carried into the store by almost 90% of shoppers is more of a catalog of suggestions than a strict set of instructions. 

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DIGITAL IN-STORE SIGNAGE HELPS RETAILERS MERCHANDISE AND MONETIZE

Retailers have started to incorporate digital signage into their in-store experiences. Whether it’s a media player that loops a video, or a large-screen display near the deli that showcases specials for the week, digital can be more engaging and creative than printed signs.

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Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III - Retail Marketing Platforms. Reaching shoppers inside the store is a lynchpin to leveraging this data-driven, shopper-centric, cross-channel platform strategy effectively. After all, your campaign’s last chance to influence a shopper’s decision is at the point of purchase.

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How In-Store Signage Impacts Consumer Purchase Decisions in a World Where Brands Are Meaningless

"Do shoppers care about my brand?" It's a question that marketers are forced to constantly grapple with. Over 30,000 new CPG products are launched every year.

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