E-commerce

New Inmar Intelligence Survey Reveals E-Commerce Shifts for Consumer Grocery Purchases May Continue Post-Pandemic

78.7 percent of consumers have shopped for groceries online since the COVID-19 pandemic began with 56.7 percent of consumers increasing their online grocery shopping, signaling to food retailers that shifting e-commerce behaviors may require a new e-commerce strategy.

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Independent Grocers and E-Commerce: An Evolving Conversation

Inmar was recently asked to participate in a Grocer Pod podcast with David Smith, CEO of Associated Wholesale Grocers (AWG), the nation's largest cooperative food wholesaler to independently-owned supermarkets. AWG has eight full-line wholesale divisions serving more than 1,100 member companies at more than 3,000 locations across 28 states. The podcast conversation between Craig Rosenblum, Inmar’s Vice President, Enterprise Retail and David can be found below.

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On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

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How to Re-engage First-Time Online Shoppers

How can independent grocers enhance their e-commerce solution? Diana Medina, our Director of e-Commerce Solutions, breaks down the critical strategic initiatives to consider.

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Strategic Initiatives for Independent Grocers to Enhance their e-Commerce Solution

When asked how independent retailers can set new strategic initiatives for their e-commerce platform, Diana Medina, Inmar’s Director of e-Commerce Solutions, shared the following advice.  

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High-Spending Households are Responsible for Moving the Share Needle During COVID-19

Share is shifting for CPG brands across multiple categories being influenced by any number of factors including changing purchase behaviors among key buyer segments. Our latest infographic shows which of these segments are having the greatest impact.

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Share Shifting in CPG has Led to More Losers than Gainers During COVID-19

Our proprietary retail sales analysis shows clear winners and losers in the battle for share among grocery shoppers. Below we take a closer look at how brands in certain parts of the store have lost or gained share year over year.

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Innovation for Independent Grocers Means Opportunities for Brands

An April 27 article in Total Retail highlights the increased interest among CPG brands in investing shopper marketing dollars into national and regional grocers’ digital consumer engagement channels and e-commerce platforms. We agree this is an intelligent strategy and our data, aggregated from multiple sources, demonstrates that brands can drive revenue through targeted media campaigns on grocery retail websites. 

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Turning First Time Online Shoppers into Loyal Customers

The COVID-19 pandemic has sent millions of shoppers online -- many for the first time -- to buy their groceries. According to a survey by Acosta, approximately 28% of online grocery shoppers made their first online grocery order during the month of March as a result of the coronavirus crisis.

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