E-commerce

Potions and Pumpkins and Pets, Oh My!

From puppy cakes to feline fashion, there is no denying that pet pampering is at an all time high. With fall nearing, pet parents are already seeking to incorporate their furry friends into their Halloween festivities, as Pinterest cites searches for “Pet Fashion” are up 199%. According to the National Retail Federation, consumers spent $490M on pet costumes in 2019, doubling the amount spent in 2010.

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A Surge In Online Grocery Shopping

Inmar Intelligence studied the grocery shopping behaviors of more than 300 consumers from across the U.S. during the COVID-19 pandemic. Our survey found significant shifts in shopper behavior, with consumers increasingly adopting online grocery shopping and other new purchasing practices in order to meet their household needs. Here’s a look at their retail activity before the pandemic and during the crisis.

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Make Back-To-School a Breeze With Inmar’s 2020 Trends Guide

Although it is difficult to predict what the 2020 school year will look like, parents, teachers, and back-to-college shoppers are suiting up for their annual back-to-school shopping splurge. Whether utilizing curbside pickup, making purchases online, or shopping in physical stores, consumers are starting the preparation process now.  

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All The Cool Kids Are Doing It - 3 Reasons Your Brand Should be on TikTok

TikTok, the latest social media darling on the scene has taken the world by storm.

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Brand-Switching Is the New Norm, How to Create Loyal Customers

Brand loyalty was thrown a major blow by the coronavirus pandemic. Customer trust and relationships that took years to build was negated by sweeping out of stocks in stores and online. As many as 65% of US consumers said they have tried new brands after sheltering in place became commonplace.

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It’s Time for Grocery Retailers to Get Strategic About Technology

Our most recent Tech in Retail survey found shoppers actively advancing the ongoing digital transformation that is currently reshaping grocery retail. Regular, and increasing, technology use presents retailers with an outstanding opportunity for deeper engagement and more consistent activation.

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New Inmar Intelligence Survey Reveals E-Commerce Shifts for Consumer Grocery Purchases May Continue Post-Pandemic

78.7 percent of consumers have shopped for groceries online since the COVID-19 pandemic began with 56.7 percent of consumers increasing their online grocery shopping, signaling to food retailers that shifting e-commerce behaviors may require a new e-commerce strategy.

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Independent Grocers and E-Commerce: An Evolving Conversation

Inmar was recently asked to participate in a Grocer Pod podcast with David Smith, CEO of Associated Wholesale Grocers (AWG), the nation's largest cooperative food wholesaler to independently-owned supermarkets. AWG has eight full-line wholesale divisions serving more than 1,100 member companies at more than 3,000 locations across 28 states. The podcast conversation between Craig Rosenblum, Inmar’s Vice President, Enterprise Retail and David can be found below.

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On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

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