E-commerce

Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

Consumers are playing it COVID-safe by ordering takeout, but still plan to celebrate their loved ones as they have in years past.

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IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

With additional stimulus still a question mark, and likely a “2021 thing,” the economic pressure consumers are already feeling is growing -- alongside increased consumer demand for brands and retailers to help them stretch their grocery budgets. Promotions have not been a priority for many trading partners during these past months but data from our latest shopper survey shows that needs to change.

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Byline: In-housing Your Retail Media Network: Should You Do It?

“In-housing” is one of the more common discussions we have with our retail partners when we advise them on their Retail Media Network strategy. There is a clear upside to this approach. However, it's not a zero sum game. To create an optimal approach, retailers need to balance their network’s near term and long term revenue opportunities and consider all the costs associated with in-housing. 

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Video: In-Housing Your Retail Media Network. Should You Do It?

“In-housing” is one of the most common discussions we have with our retail partners when we advise them on their Retail Media Network strategy.  

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Holiday Returns 2020: Online Shopping, Returns Higher than Ever

Holiday shopping is always a big time for returns, but shifts in shopping habits during the COVID-19 pandemic are raising questions about what holiday returns will look like this year. Shoppers gave us some surprises on their holiday shopping and returns expectations in a recent Inmar Intelligence survey, showing significantly more people planning online gift shopping because of the pandemic.

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The “Other Half” of a Successful Retail Media Network

Adding programmatic capabilities to their Retail Media Networks, aka- “offsite media,” retailers can provide advertisers with increased scale without overcrowding their website with ads. It also enables the retailer to monetize their most highly valued marketing assets: their data. 

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Self-Serve Options are a “Must” for Retail Media Networks

As retailers and grocers continue to build out their Retail Media Networks, they should consider investing in self-service features. If not, they risk losing their share of budgets from advertisers and agencies that require the additional transparency and control that direct, hands-on-keyboard access provides.

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The Next Gen Retail Media Network

What are the core components of a relevant and scalable Retail Media Network? Inmar Intelligence has identified five key points your organization needs to check off on your to-do list when building your digital advertising business, including: Developing a retail media portfolio, creating a self-service API-based tech stack, offering expert services, and more.

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Amazon Launches a New Metric: ROAS

Watch our latest video to hear Steve Ustaris, our VP Marketing, Digital Solutions, discuss the launch of Amazon's new metric: ROAS.

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