Digital Promotions

What Marketers Need to Know About Chatbots

Over the past several years artificial intelligence and machine learning have transformed chatbot technology, providing marketers with the ability to tap into new opportunities for consumer engagement.

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Technology Helping Retailers Transform in the Digital Age

In today's increasingly competitive marketplace, retailers and manufacturers throughout Canada are focused on optimizing the customer experience. With scaling frequency, companies are turning to digitally-driven strategies to drive traffic and differentiate themselves from the competition.

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Stargazing Around Grocery: Inmar Insights into 2019

It's not easy to know what lies ahead for retail grocery, but our experts have collaborated on an insightful forecast into the future for this ever-changing vertical.

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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Three Key Coupon Trends to Watch in 2018

E-Commerce sales, subscribe and save models, the growing popularity of discounts stores like Aldi...the CPG industry saw unprecedented change in 2017 as shopper attitudes are changing rapidly.

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Study Shows 84 Percent of Alcohol Shoppers Have Purchased Online

The Inmar Analytics team recently studied 2016 and 2017 transaction data and over 26,000 shoppers who had made a purchase in the alcohol category, often referred to as the adult beverage category. This category includes beer, wine and spirits. We looked at the data from a cross-generational perspective.

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Recognizing an 'Opportunity Gap' for CPG Growth

While declining coupon use has challenged marketers during the last several quarters, there's no evidence to suggest that shoppers have lost interest in making their budgets go further and saving money on groceries. So, what's happening with shoppers and promotions? And what does it mean for brands?

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Expanding Digital Promotions in the Mass Merchandise Channel

At the end of the third quarter, Inmar reported that redemption volume for digital coupons was up 86 percent versus Q2 2012 and that year-to-date redemption volume was up 160 percent over 2012. As a result of continuing growth, digital offers are now fixed elements in the promotion mix for a number of channels -- with significant penetration in the grocery and drug channels.

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Inmar and NCR — A Relationship Benefitting Many

Helping retailers and manufacturers navigate the digital promotion landscape so they can better engage shoppers with more relevant offers is something Inmar has focused effort on for years. This initiative to facilitate adoption of paperless, digital coupons took a major step forward last week with finalization of a new strategic relationship between Inmar and NCR.

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