Digital Promotions

Retail Media Networks Are More Than Just “Hype”

Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”

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Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation

Rebates have been in the promotion playbook for years for the simple reason that they work. Delivering benefits to both retailers and brands, they help drive traffic (in store and online), inspire product trial, attract lapsed buyers and engender brand loyalty. And now, with multiple, consumer-friendly submission options and faster reward fulfillment available, rebates represent an even more powerful and cost-efficient marketing tool.

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Three Innovative Ways for Marketers to Use TPRs in 2020

TPRs can be effective well beyond their current application and should be employed to support brand and shopper marketing teams, as well. If deployed creatively, a TPR can be a powerful component for a variety of marketing campaigns. 

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Inmar Launches New Self-Service Product Barcode Generation Tool

Inmar Intelligence has been helping companies of every size operate more efficiently for more than 40 years – and that legacy of service has included 15+ years as a trusted source for coupon barcodes. Now, we’ve expanded on that capability and have launched a self-service website where users can create all the key product barcodes they need.  We know that having immediate access to accurate, scannable barcodes is an absolute necessity for your business. And to make that access even easier, we’ve launched InmarBarcodes.com.

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Inmar Intelligence Partners with iQ Healthtech Labs to Design Conversational Bot for Wake Forest Baptist Health to Provide Timely Information to Patients During COVID-19

Bot creates a streamlined approach to provide answers to patient questions related to the novel coronavirus and other health issues.

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The Battle for Loyalty and the Need to Keep Marketing in This Time of COVID-19 Disruption

The largely indiscriminate and likely brand-indifferent purchasing that’s currently taking place is going to end. So, marketers need to be planning and preparing now for the advent of the “new normal” that will see continued, albeit temporary, increased sales and the substantive expansion of an economically-hurting shopper base with significantly increased promotion sensitivity.

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What Marketers Need to Know About Chatbots

Over the past several years artificial intelligence and machine learning have transformed chatbot technology, providing marketers with the ability to tap into new opportunities for consumer engagement.

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Technology Helping Retailers Transform in the Digital Age

In today's increasingly competitive marketplace, retailers and manufacturers throughout Canada are focused on optimizing the customer experience. With scaling frequency, companies are turning to digitally-driven strategies to drive traffic and differentiate themselves from the competition.

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Stargazing Around Grocery: Inmar Insights into 2019

It's not easy to know what lies ahead for retail grocery, but our experts have collaborated on an insightful forecast into the future for this ever-changing vertical.

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