Digital Promotions

IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

With additional stimulus still a question mark, and likely a “2021 thing,” the economic pressure consumers are already feeling is growing -- alongside increased consumer demand for brands and retailers to help them stretch their grocery budgets. Promotions have not been a priority for many trading partners during these past months but data from our latest shopper survey shows that needs to change.

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Welcome to the Biggest Shift in Retail History

Get ready to shift your digital mindset. The information and answers you need to get started are right at your fingertips.

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Getting on the Plate: How to Digitally Engage Diet-Conscious Consumers

Keeping up with consumers’ unique tastes is difficult enough in the best of times but, in today’s marketplace, accurately cataloguing Covid-driven changes in consumer behavior has become a full-time job, especially when it comes to food and diet. 

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Why Messaging Should Be Part of Your Marketing Plan

There are more ways to reach consumers than ever before, including in-store media, social ads, email, influencer campaigns, programmatic media, and messaging. But, it’s the last one listed here that is more important to your marketing plan than you may think. 

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Retail Media Networks Are More Than Just “Hype”

Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”

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Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation

Rebates have been in the promotion playbook for years for the simple reason that they work. Delivering benefits to both retailers and brands, they help drive traffic (in store and online), inspire product trial, attract lapsed buyers and engender brand loyalty. And now, with multiple, consumer-friendly submission options and faster reward fulfillment available, rebates represent an even more powerful and cost-efficient marketing tool.

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Three Innovative Ways for Marketers to Use TPRs in 2020

TPRs can be effective well beyond their current application and should be employed to support brand and shopper marketing teams, as well. If deployed creatively, a TPR can be a powerful component for a variety of marketing campaigns. 

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Inmar Launches New Self-Service Product Barcode Generation Tool

Inmar Intelligence has been helping companies of every size operate more efficiently for more than 40 years – and that legacy of service has included 15+ years as a trusted source for coupon barcodes. Now, we’ve expanded on that capability and have launched a self-service website where users can create all the key product barcodes they need.  We know that having immediate access to accurate, scannable barcodes is an absolute necessity for your business. And to make that access even easier, we’ve launched InmarBarcodes.com.

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Inmar Intelligence Partners with iQ Healthtech Labs to Design Conversational Bot for Wake Forest Baptist Health to Provide Timely Information to Patients During COVID-19

Bot creates a streamlined approach to provide answers to patient questions related to the novel coronavirus and other health issues.

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