INFLATION IS THE NEWEST NORMAL. HOW SHOPPERS ARE ADAPTING

Record-high inflation continues to be a concern for shoppers, with the latest CPI reporting 8.3 percent in April — which is only a slight decrease from March’s 8.5 percent, and still indicative of significant price increases compared to last year. Moreover, if you dig even deeper into the CPI and look at the food-at-home category alone, you’ll find that it’s even higher at 10.8 percent.

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RECORD HIGH INFLATION INCREASES SHOPPER’S FINANCIAL PRESSURES

As prices rise, inflation grows, and supply chain pressures add to shopper woes, shoppers continue to turn to savings and change their purchase behavior. This has led to digital coupons increasing in popularity across almost all categories. Why? They’re easy to find, easy to redeem, and can be personalized to meet a shopper's unique needs. 

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HOW BRANDS CAN WIN SHOPPER LOYALTY AMIDST CHAOS

When inflation, price increases, supply chain issues, and other factors wreak havoc on the retail landscape, how do you win — and keep — shopper loyalty? This free white paper, filled with proprietary data, insights, and tips, can help guide you to success. 

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7 WAYS TO KEEP THE CENTER STORE THE CENTER OF ATTENTION

Like everything else in the retail world — and especially grocery — the center store is facing unprecedented pressure to rapidly react and evolve to meet new shopping habits. If the past two years have taught us anything, it’s that planning is critical even when those plans go up in smoke. And, while none of us might ever feel truly confident predicting and forecasting a year in advance again, there’s one sure thing we can all bet on — the pace of change is going to continue accelerating.

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Get ready. New Year’s Resolutions Will Impact Shopper Behavior.

According to Wallethub, 40% of Americans say New Year’s Eve is their favorite holiday. We feel the same way! After all, it’s a time of celebration, trying new things, and starting fresh.  Even if you already have plans in place to promote your products in the new year, there's still time to incorporate more tactics to drive brand trial. New year, new customers! We recently surveyed shoppers about their resolutions, and found some insightful trends that could help guide your promotion strategy.

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Brand-switching isn’t going away this holiday season!

Last year, many shoppers purchased alternate brands, with as much as 56% of brand-switching purchases made due to out-of-stocks. Now, it appears that brand-switching isn't going away, even with a return to a bit of normalcy in grocery stores. In the last three months, 83% of shoppers made a brand-switching purchase. What motivated the brand switch for these shoppers? It ultimately came down to price.

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Inmar Intelligence Announces New Promotion Planner Tool to Provide Promotion Guidance in Seconds

As part of the Promotions Performance Platform, this tool gives guidance to brands for improved execution

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Shoppers have driven digital coupons into the lead, and they’re loyal to the retailers and brands that offer them.

We announced earlier this year that we saw digital coupons take the lead from FSIs for the first time as the most-used redemption method among shoppers. Now that we’re through Q2, we can see that trend continuing. 

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Queenpins Movie: Coupon Fraud Is No Joke

The Queenpins movie might be funny, but coupon fraud is no joke. You might have seen the new Queenpins movie, a comedy about coupon fraud. However, for product manufacturers, retailers, and ultimately consumers, coupon fraud is no laughing matter — as the industry bears $100MM of fraud costs every year. Watch this video to learn more about the steps we’re taking to protect our partners from this multi-million dollar problem.  

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