Digital Promotions

Queenpins Movie: Coupon Fraud Is No Joke

The Queenpins movie might be funny, but coupon fraud is no joke. You might have seen the new Queenpins movie, a comedy about coupon fraud. However, for product manufacturers, retailers, and ultimately consumers, coupon fraud is no laughing matter — as the industry bears $100MM of fraud costs every year. Watch this video to learn more about the steps we’re taking to protect our partners from this multi-million dollar problem.  

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DIGITAL IN-STORE SIGNAGE HELPS RETAILERS MERCHANDISE AND MONETIZE

Retailers have started to incorporate digital signage into their in-store experiences. Whether it’s a media player that loops a video, or a large-screen display near the deli that showcases specials for the week, digital can be more engaging and creative than printed signs.

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ADD DIGITAL OUT-OF-HOME TO YOUR OMNICHANNEL STRATEGY, OR GET LEFT BEHIND.

Any good marketer knows that an omnichannel approach is the best way to achieve results in today’s marketplace. Trends and technologies are always changing, so staying aware of best practices and unique approaches is key. Implementing the latest and greatest in advertising tactics is a no-brainer. And that’s where digital out-of-home (DOOH) comes in.

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Hybrid shopping is here to stay. Have you embraced an omnichannel approach?

The grocery shopper journey is an ever-changing maze. With so many channels to choose from, it’s difficult to keep up with the latest marketing and advertising tactics. And for those food retailers and brands trying their best to stay on top of things, it can be hard to get ahead. Customers change their minds about brands in a split second, and will move on to another store or brand if they don’t feel like they are being appreciated or catered to — personally and seamlessly — across all touchpoints.

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IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

With additional stimulus still a question mark, and likely a “2021 thing,” the economic pressure consumers are already feeling is growing -- alongside increased consumer demand for brands and retailers to help them stretch their grocery budgets. Promotions have not been a priority for many trading partners during these past months but data from our latest shopper survey shows that needs to change.

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Welcome to the Biggest Shift in Retail History

Get ready to shift your digital mindset. The information and answers you need to get started are right at your fingertips.

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Getting on the Plate: How to Digitally Engage Diet-Conscious Consumers

Keeping up with consumers’ unique tastes is difficult enough in the best of times but, in today’s marketplace, accurately cataloguing Covid-driven changes in consumer behavior has become a full-time job, especially when it comes to food and diet. 

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Why Messaging Should Be Part of Your Marketing Plan

There are more ways to reach consumers than ever before, including in-store media, social ads, email, influencer campaigns, programmatic media, and messaging. But, it’s the last one listed here that is more important to your marketing plan than you may think. 

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Retail Media Networks Are More Than Just “Hype”

Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”

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