COVID-19 in the Media: Bridging the Trust Gap

At a time when concern about the spread of misinformation is high, building trust remains a key task for marketers.  In mid-December, the first person in the US received the Pfizer/BioNTech COVID-19 vaccine, which was a ground-breaking moment in history. It was also a crucial step towards the return to normalcy and a post-COVID world. In the weeks and months ahead, it will be crucial to communicate correct details about the development and distribution of the vaccine to the general public. 

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Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

Consumers are playing it COVID-safe by ordering takeout, but still plan to celebrate their loved ones as they have in years past.

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INMAR INTELLIGENCE HOSTED DRUG DISPOSAL DRIVE-THRU EVENT AT WINSTON-SALEM HEADQUARTERS

Inmar Intelligence, in support of the DEA’s most recent National Prescription Drug Take-Back Day, hosted a consumer drug take-back event on October 24 at its Team Support Center in the Winston-Salem Innovation Quarter.  The drive-thru drug drop off was a collaboration between Inmar, the DEA, the State Bureau of Investigation and the Winston-Salem Police Department, enabling members of the community to safely and conveniently remain in their vehicles while disposing of unneeded medications.

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IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

With additional stimulus still a question mark, and likely a “2021 thing,” the economic pressure consumers are already feeling is growing -- alongside increased consumer demand for brands and retailers to help them stretch their grocery budgets. Promotions have not been a priority for many trading partners during these past months but data from our latest shopper survey shows that needs to change.

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The “Other Half” of a Successful Retail Media Network

Adding programmatic capabilities to their Retail Media Networks, aka- “offsite media,” retailers can provide advertisers with increased scale without overcrowding their website with ads. It also enables the retailer to monetize their most highly valued marketing assets: their data. 

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Candy Corn, Costumes, and COVID: A Chilling Halloween Combination

Although the summer of 2020 may have felt like the longest episode of the Twilight Zone yet, a spooky holiday is creeping up on us like a black cat in a graveyard. Indeed, fall foliage and pumpkin spice will remain a staple this Halloween season; however, social distancing and mask-wearing protocol may make Halloween a little extra eerie. 

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Retail Media Networks Are More Than Just “Hype”

Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”

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Navigating an Uncertain Back to School Season

Even though 94% of K-12 superintendents aren’t ready to announce when schools will reopen and exactly how they will do it, that isn’t stopping back to school shoppers from planning their purchases. But, the items they are purchasing as well as when they planning to shop will look different this season. 

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A Surge In Online Grocery Shopping

Inmar Intelligence studied the grocery shopping behaviors of more than 300 consumers from across the U.S. during the COVID-19 pandemic. Our survey found significant shifts in shopper behavior, with consumers increasingly adopting online grocery shopping and other new purchasing practices in order to meet their household needs. Here’s a look at their retail activity before the pandemic and during the crisis.

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