Analytics

What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms

With Coronavirus keeping me home, and with three rambunctious kids to entertain, we decided to put on the Tom Hanks' classic movie “Big” in the hopes of keeping the kids distracted long enough for me to write this blog. As I watched, one scene in particular stuck out to me - it’s the part where the jerky marketing guy is presenting the skyscraper transformer (worst idea ever) and Tom Hanks’ character raises his hand and simply says “I don’t get it.” 

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Stargazing Around Grocery: Inmar Insights into 2019

It's not easy to know what lies ahead for retail grocery, but our experts have collaborated on an insightful forecast into the future for this ever-changing vertical.

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How Can Grocers Make Personalized Pricing Work?

Success for long-established industry retailers will require they neutralize existing price vulnerabilities.

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What CPGs Need to Know about the Dollar Channel

The future has never looked brighter for the Dollar Channel and that portends an equally bright future for CPG brands looking to grow share and brand.

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Supply Chain Scorecards: A Tool for the Times

Understanding and addressing — as quickly and completely as possible — issues within the supply chain has never been more important as consumer expectations around quality have never been greater.

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Thriving in the New World of Grocery: Five Keys for Brands

The issues impacting large CPGs across the grocery ecosystem are many — and they're growing. The emergence of challenger brands, increasing brand agnosticism among shoppers, consumer trust issues, and messaging challenges are all combining to make it ever more difficult for manufacturers to build brand and share.

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Digital Coupon Redemptions Driving Purchases

The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.

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Achieving Sustainable and Profitable Growth

It's true that many CPGs have seen benefit from adopting Draconian cost-cutting but, overall, the gains have been short lived. Increasing efficiency should always be a goal but where and how that efficiency is pursued must be a strategic undertaking — and it must be paired with equally vigorous initiatives for driving top-line growth.

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Facebook Controversy: Love it or Hate it, Big Data is Here to Stay

We are living in a society that values big data and the conveniences that it affords us. As intelligent consumers, when we use Facebook or a loyalty card, we are making a tradeoff between privacy and the value we obtain.

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