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Enter the terms you wish to search for.

Main navigation

  • Solutions
    • FinTech Solutions
      • B2B Settlement & Payment Solutions
      • - Brand Coupon Settlement
      • - Retail Coupon Settlement
      • B2C Payment Solutions
      • G2C Payment Solutions
      • Omni-channel Payment Solutions
      • Trade Promotion
    • Retail and CPG Supply Chain
      • Inmar Returns Management
      • e-Commerce Reverse Logistics
      • Liquidation and Remarketing
      • Supply Chain Performance Analytics
      • Recalls and Market Actions
    • Retail Cloud
      • Retail Media Network
      • Incentives
      • Influencer Marketing
      • In-Store Media
      • Messaging
      • On-Site Media
      • Programmatic Media
      • Rebates
      • Digital Offers
    • Healthcare Solutions
      • EXPIdentify Hazardous Waste Identification
      • LifeInCheck Consumer Drug Take-Back
      • Pharmaceutical Returns
      • Pharmacy Performance Analytics
      • Manufacturer Pharmaceutical Recall
      • MedEx Pharmacy Workflow Management
      • MyRxCard Discount Program
      • RASMAS Recall Management
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Analytics

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  • What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms
  • Analytics
  • What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms

    With Coronavirus keeping me home, and with three rambunctious kids to entertain, we decided to put on the Tom Hanks' classic movie “Big” in the hopes of keeping the kids distracted long enough for me to write this blog. As I watched, one scene in particular stuck out to me - it’s the part where the jerky marketing guy is presenting the skyscraper transformer (worst idea ever) and Tom Hanks’ character raises his hand and simply says “I don’t get it.” 
    • Read more about What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms
  • STARGAZING AROUND GROCERY: INMAR INSIGHTS INTO 2019
  • Analytics
  • Stargazing Around Grocery: Inmar Insights into 2019

    It's not easy to know what lies ahead for retail grocery, but our experts have collaborated on an insightful forecast into the future for this ever-changing vertical.
    • Read more about Stargazing Around Grocery: Inmar Insights into 2019
  • How Can Grocers Make Personalized Pricing Work?
  • Analytics
  • How Can Grocers Make Personalized Pricing Work?

    Success for long-established industry retailers will require they neutralize existing price vulnerabilities.
    • Read more about How Can Grocers Make Personalized Pricing Work?
  • Analytics
  • What CPGs Need to Know about the Dollar Channel

    The future has never looked brighter for the Dollar Channel and that portends an equally bright future for CPG brands looking to grow share and brand.
    • Read more about What CPGs Need to Know about the Dollar Channel
  • Analytics
  • Supply Chain Scorecards: A Tool for the Times

    Understanding and addressing — as quickly and completely as possible — issues within the supply chain has never been more important as consumer expectations around quality have never been greater.
    • Read more about Supply Chain Scorecards: A Tool for the Times
  • Analytics
  • Thriving in the New World of Grocery: Five Keys for Brands

    The issues impacting large CPGs across the grocery ecosystem are many — and they're growing. The emergence of challenger brands, increasing brand agnosticism among shoppers, consumer trust issues, and messaging challenges are all combining to make it ever more difficult for manufacturers to build brand and share.
    • Read more about Thriving in the New World of Grocery: Five Keys for Brands
  • Analytics
  • Digital Coupon Redemptions Driving Purchases

    The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.
    • Read more about Digital Coupon Redemptions Driving Purchases
  • Analytics
  • Achieving Sustainable and Profitable Growth

    It's true that many CPGs have seen benefit from adopting Draconian cost-cutting but, overall, the gains have been short lived. Increasing efficiency should always be a goal but where and how that efficiency is pursued must be a strategic undertaking — and it must be paired with equally vigorous initiatives for driving top-line growth.
    • Read more about Achieving Sustainable and Profitable Growth
  • Analytics
  • Facebook Controversy: Love it or Hate it, Big Data is Here to Stay

    We are living in a society that values big data and the conveniences that it affords us. As intelligent consumers, when we use Facebook or a loyalty card, we are making a tradeoff between privacy and the value we obtain.
    • Read more about Facebook Controversy: Love it or Hate it, Big Data is Here to Stay

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