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  • Solutions
    • FinTech Cloud
      • B2B Incentives Financial Management
      • Data Transformation
      • Deductions Management
      • Rebates
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      • GOVERNMENT SOLUTIONS
      • EBT Payments & Processing
      • LifeInCheck EBT App
      • Payments For Direct Assistance
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      • Post-Purchase Experience Solutions
      • Inmar Returns Management
      • Carrier Services
      • Liquidation & Remarketing
      • Supply Chain Performance Analytics
      • Recalls and Market Actions
    • Retail Cloud
      • Adult Beverage Solutions
      • Automotive
      • Conversational Commerce
      • E-commerce
      • Incentives
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  • What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms
  • Analytics
  • What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms

    With Coronavirus keeping me home, and with three rambunctious kids to entertain, we decided to put on the Tom Hanks' classic movie “Big” in the hopes of keeping the kids distracted long enough for me to write this blog. As I watched, one scene in particular stuck out to me - it’s the part where the jerky marketing guy is presenting the skyscraper transformer (worst idea ever) and Tom Hanks’ character raises his hand and simply says “I don’t get it.” 
    • Read more about What the Tom Hanks Classic “BIG” Can Teach Us About AdTech Platforms
  • Analytics
  • What CPGs Need to Know about the Dollar Channel

    The future has never looked brighter for the Dollar Channel and that portends an equally bright future for CPG brands looking to grow share and brand.
    • Read more about What CPGs Need to Know about the Dollar Channel
  • Analytics
  • Digital Coupon Redemptions Driving Purchases

    The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.
    • Read more about Digital Coupon Redemptions Driving Purchases

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