Retail Sales Lift Analysis - Cooking Oil
There’s no scarcity of recipe content on the internet. You name it, you can find it. Chocolate-covered brussels sprouts? A recipe probably exists. To successfully drive purchase of a food product, your recipe content needs to stand out among the plethora of options on Pinterest, YouTube, Blogs and Instagram. Our client’s crowded category (cooking oil) demanded differentiated content from its influencers, and our talented creators were up to the challenge.