Case Study - Retail Sales Lift Analysis

Overview

Inmar Intelligence and its cooking oil client determined that influencer content could be a powerful tool for educating consumers attempting to make healthier cooking choices. Our client’s product was featured as a key ingredient in better-for-you recipes, and messaging focused on education and differentiation within the crowded cooking oil category. As a result, influencer content and targeted media delivered quantifiable impact at the store when studying purchase patterns of test regions (those exposed to content) vs. control regions (those not exposed to content).

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