Case Study - Retail Sales Lift Analysis


Inmar Intelligence worked with a Laundry Detergent brand to determine the ROAS for their influencer marketing program. As Influencers posted Instagram and Blog content sharing their laundry challenges as parents, we measured the impact on in-store sales during the timeframe aligning with the activation. Sales across this brand in test regions were up $233K when compared to control stores, resulting in a 3.1x ROAS for the client.



Top brands are using Influencer Marketing to connect with consumers, increase brand awareness, and drive conversion. See how they do it!

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