WALMART Family Mobile
CAMPAIGN GOAL & STRATEGY
As technology quickly evolves, it’s easy to be overwhelmed while researching new purchases. Consumers are looking to social sources for honest experiences with new tech. They turn to friends and peers on social media to discover honest, trustworthy reviews, how-to videos and product comparisons.
While we knew 60% of shoppers are currently unhappy with their mobile carrier and would switch, we needed to create awareness around Walmart Family Mobile’s phones and plans to steal share. We had to combat the misconceptions around outdated phones and the hassles of activation. With no contract, no surprise fees, and non-stop coverage we knew these plans would be a winning proposition for the Walmart shopper but the key was creating a hyper-targeted plan.
All selected influencers were loyal Walmart shoppers, as were their followings, and content was coupled with targeted media to ensure content was delivered only to shoppers living near select Walmart locations.