CAMPAIGN GOAL & STRATEGY
Do you know how to change the oil in your car? If not, don’t worry, only 26% of Americans feel confident about changing their car’s oil. In an effort to make an oil change more approachable for the average person, Quaker State looked to Influencers to help.
Through step-by-step tutorials and how-to videos, hand-selected influencers showed their followers how to easily perform car maintenance on their own. Knowing that not everyone is keen to change their own oil, Influencers also highlighted Walmart’s affordable auto services.