Quaker State


Do you know how to change the oil in your car? If not, don’t worry, only 26% of Americans feel confident about changing their car’s oil. In an effort to make an oil change more approachable for the average person, Quaker State looked to Influencers to help.

Through step-by-step tutorials and how-to videos, hand-selected influencers showed their followers how to easily perform car maintenance on their own. Knowing that not everyone is keen to change their own oil, Influencers also highlighted Walmart’s affordable auto services.

The Results

Creating engaging content that readers were interested in, resulted in high levels of engagement and time on content. Readers spent an average of 2 minutes and 23 seconds on blog content, exceeding category benchmarks by 45 seconds!




Content Views

average views per post were 54% higher than category benchmarks


average TOC

104% longer than category benchmarks

Related CasE STUDIES

Top brands are using Influencer Marketing to connect with consumers, increase brand awareness, and drive conversion. See how they do it!

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All statistics above are US.