Nothing says summer quite like a good glass of wine with great friends!
To drive awareness around their new label, Dreaming Tree activated bloggers and high-reach Instagram influencers to share how their summer plans pair best with a bottle of wine. Influencers shared picnic ideas, recipe creations, and food pairings to promote the new wine label and drive product sales in-store.
Influencers also shared information about Dreaming Tree’s commitment to sustainable and environmentally responsible winemaking practices. Readers, like Jasmine, also shared in the excitement, “That’s amazing that they’re an environmentally conscious company. We need more of those!”
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