Inmar Intelligence and its cooking oil client determined that influencer content could be a powerful tool for educating consumers attempting to make healthier cooking choices. Our client’s product was featured as a key ingredient in better-for-you recipes, and messaging focused on education and differentiation within the crowded cooking oil category. As a result, influencer content and targeted media delivered quantifiable impact at the store when studying purchase patterns of test regions (those exposed to content) vs. control regions (those not exposed to content).


Top brands are using Influencer Marketing to connect with consumers, increase brand awareness, and drive conversion. See how they do it!