Overview

For this campaign influencers focused on Summer Grilling recipes incorporating our client’s product and other items available at a specific mass retailer, and Influencer content was promoted through targeted paid media amplification through the duration of the program. Once content was in-market we quantified the impact of media on in-store visits by collecting data from mobile panels as they visited geo-fenced locations. 

RESULTS

The traffic data from the program period was paired with Inmar's first-party audience pixel data, and after weighing exposed households (Test) vs. unexposed households (Control) this is what the independent study found:

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