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  Apr 29

ACP Annual Conference: New World Discussions in an Old World Setting

by Devora Rogers, Sr. Director, Retail Marketing Insights The annual Association of Coupon Professionals conference (held this year in New Orleans) is a veritable who's who of the promotion industry.  From old school retail veterans to rising di ...[Read more]
Published: 4/29/2013  4:32 PM | 0  Comments | 0  Links to this post

  Apr 09

The Art and Science of "Test and Learn"

By Andrew Coleman, Digital Promotions Planning Manager I had the good fortune of attending the Promotion Marketing Association (newly rechristened as the "Brand Activation Association") industry conference in Chicago this week. It was ...[Read more]
Published: 4/9/2013  9:54 AM | 0  Comments | 0  Links to this post

  Nov 13

How to Squander a Promotional Opportunity

Year-end is coming. And, you’re looking for a sales lift for that normally good-mover or, maybe, you’ve got a new product that needs a push. Want to know how to really mess it up?  Try these: Do what you did that last time for that other thing. He ...[Read more]
Published: 11/13/2012  6:05 AM | 0  Comments | 0  Links to this post

  Nov 01

Yes, Virginia, There is a Targeted Rebate.

The prevailing view among many is that brands are better off doing less broad-scale price promotion in favor of more targeted marketing.  In particular, the marketing focus seems to be shifting toward digital promotion and social media. No real ar ...[Read more]
Published: 11/1/2012  6:03 AM | 0  Comments | 0  Links to this post

  Oct 18

Rebates: Easier (and faster) than you think

Q4, already? How did that happen? It seems like just yesterday the patio furniture was headed out to the back deck and sales and revenue growth were headed for new levels. Now, all of a sudden, the furniture needs a pre-storage power wash and sale ...[Read more]
Published: 10/18/2012  9:55 AM | 0  Comments | 0  Links to this post

  Oct 09

"Is that really what you wanted?" a guest post from Jill Cataldo

I'm so glad to have Jill Cataldo guest posting for me this week!  She is founder of Super-Couponing® workshops and author of the nationally syndicated newspaper column and video series "Super-Couponing Tips,” enjoyed by more than 20 million peo ...[Read more]
Published: 10/9/2012  9:52 AM | 0  Comments | 0  Links to this post

  May 24

Guest Post: Optimization vs. Overreaction

Guest Post by Bob Carter, President, Inmar Promotion Services Coupon redemption was down more than seven percent in Q1 2012 as compared with the same period last year – due largely to a pullback in coupon distribution in Q4 2011. This pullback was ...[Read more]
Published: 5/24/2012  2:51 PM | 0  Comments | 0  Links to this post

  May 09

Can digital be "cool" AND practical?

Recently, Media Post reported that "B. Bonin Bough, VP, global media and consumer engagement at Kraft, said he was committed to shifting budgets at the CPG giant increasingly to digital and mobile platforms." Now Bough has been on the cut ...[Read more]
Published: 5/9/2012  11:55 AM | 1  Comment | 0  Links to this post

  May 03

Meh ... coupons. why bother?

Ever since Asa Candler issued that first coupon for a free glass of Coca-Cola back in the late 1800's, shoppers have been in love with coupons.  But the question that often comes up is, “Why do marketers even issue coupons in the first place?”  Fo ...[Read more]
Published: 5/3/2012  5:00 PM | 0  Comments | 0  Links to this post