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  Dec 17

Five Steps to Ensure Your Consumer Promotion Strategy Keeps Pace with Changing Shopper Behavior

by David Evans, Vice President, Brand Solutions Thanksgiving weekend sales data provide a fresh reminder that consumer shopping behavior continues to be transformed by the growth of online and mobile channels. The number of shopping trips to bric ...[Read more]
Published: 12/17/2013  4:51 PM | 0  Comments | 0  Links to this post

  Apr 29

ACP Annual Conference: New World Discussions in an Old World Setting

by Devora Rogers, Sr. Director, Retail Marketing Insights The annual Association of Coupon Professionals conference (held this year in New Orleans) is a veritable who's who of the promotion industry.  From old school retail veterans to rising di ...[Read more]
Published: 4/29/2013  4:32 PM | 0  Comments | 0  Links to this post

  Mar 21

Shopper 3.0 - A New Target for Marketers

By Andrew Coleman, Digital Promotions Planning Manager Feedback from our clients and attendees of last month's Coupon Trends webinar has been overwhelmingly positive about the new format and additional content we delivered this year. (For those who ...[Read more]
Published: 3/21/2013  9:30 AM | 0  Comments | 0  Links to this post

  Feb 06

“And by Q4, 2013…”

By Laird Garner, Program Director, Consulting Services It's that time of year. Popular media does its naval gazing in December to tell us what 2012 was all about (politicians started in what…last January?), and all the data trackers started ...[Read more]
Published: 2/6/2013  12:38 PM | 0  Comments | 0  Links to this post

  Nov 21

Shoppers Still Want Coupons

Even though Inmar is reporting that coupon redemption is down in the third quarter (off by 22.9% vs. Q3 2011) and the first nine months of 2012 (down 15.7% vs. January – September 2011), it hardly means that consumers don’t want coupons or deals.  I ...[Read more]
Published: 11/21/2012  6:14 AM | 0  Comments | 0  Links to this post

  Nov 08

Digital coupons are quickly becoming reality

Digital paperless coupons don’t quite make up a large share of total distribution and redemption just yet.  But at the rate this new method of distributing discounts is growing, it is beginning to shape the future of promotion.  Inmar predicts tha ...[Read more]
Published: 11/8/2012  2:15 PM | 0  Comments | 0  Links to this post

  Nov 05

Offers Just Aren't As Attractive

According to Inmar's latest coupon trends, coupon redemption was down significantly in the third quarter – a 22.9% drop compared to the third quarter of 2011.  But why would we be seeing declining coupon redemption while unemployment is high, prices ...[Read more]
Published: 11/5/2012  6:13 AM | 0  Comments | 0  Links to this post

  Oct 29

Volatility is the new normal

We all got a bit of good news a couple of weeks ago with the most recent jobs numbers.  At 7.8%, unemployment is now at the lowest level we’ve seen in a few years.  We’ve found that changes in unemployment are predictive of coupon redemption, explai ...[Read more]
Published: 10/29/2012  10:21 AM | 0  Comments | 0  Links to this post

  Jul 25

Caution: Falling Redemption

The first half of 2012 saw coupon redemption drop 11% versus the first half of 2011.  After several years of steadily increasing consumer response to coupons (+35% between 2006 and 2011), interest seems to be moving away from coupons. Long-term shif ...[Read more]
Published: 7/25/2012  12:37 PM | 0  Comments | 0  Links to this post

  May 03

Meh ... coupons. why bother?

Ever since Asa Candler issued that first coupon for a free glass of Coca-Cola back in the late 1800's, shoppers have been in love with coupons.  But the question that often comes up is, “Why do marketers even issue coupons in the first place?”  Fo ...[Read more]
Published: 5/3/2012  5:00 PM | 0  Comments | 0  Links to this post