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  Jan 08

Soliciting and Managing Shopper Reviews: Seven Best Practices

by Talib Graves-Manns – Marketing Manager, Analytics & Consulting and Nicole Steward-Streng – Shopper Insights Manager, Inmar Analytics Shoppers are talking about you – online and off. A number of recent shopper studies by Inmar Analytics find ...[Read more]
Published: 1/8/2014  10:03 AM | 0  Comments | 0  Links to this post

  Apr 29

ACP Annual Conference: New World Discussions in an Old World Setting

by Devora Rogers, Sr. Director, Retail Marketing Insights The annual Association of Coupon Professionals conference (held this year in New Orleans) is a veritable who's who of the promotion industry.  From old school retail veterans to rising di ...[Read more]
Published: 4/29/2013  4:32 PM | 0  Comments | 0  Links to this post

  Apr 09

The Art and Science of "Test and Learn"

By Andrew Coleman, Digital Promotions Planning Manager I had the good fortune of attending the Promotion Marketing Association (newly rechristened as the "Brand Activation Association") industry conference in Chicago this week. It was ...[Read more]
Published: 4/9/2013  9:54 AM | 0  Comments | 0  Links to this post

  Mar 21

Shopper 3.0 - A New Target for Marketers

By Andrew Coleman, Digital Promotions Planning Manager Feedback from our clients and attendees of last month's Coupon Trends webinar has been overwhelmingly positive about the new format and additional content we delivered this year. (For those who ...[Read more]
Published: 3/21/2013  9:30 AM | 0  Comments | 0  Links to this post

  Feb 06

“And by Q4, 2013…”

By Laird Garner, Program Director, Consulting Services It's that time of year. Popular media does its naval gazing in December to tell us what 2012 was all about (politicians started in what…last January?), and all the data trackers started ...[Read more]
Published: 2/6/2013  12:38 PM | 0  Comments | 0  Links to this post

  May 09

Can digital be "cool" AND practical?

Recently, Media Post reported that "B. Bonin Bough, VP, global media and consumer engagement at Kraft, said he was committed to shifting budgets at the CPG giant increasingly to digital and mobile platforms." Now Bough has been on the cut ...[Read more]
Published: 5/9/2012  11:55 AM | 1  Comment | 0  Links to this post

  Mar 12

2011 Year-End Coupon Analysis

Get the numbers, analysis & perspective on where the year-end 2011 coupon trends landed in this video presentation. ...[Read more]
Published: 3/12/2012  12:29 PM | 0  Comments | 0  Links to this post