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  May 24

Guest Post: Optimization vs. Overreaction

Guest Post by Bob Carter, President, Inmar Promotion Services Coupon redemption was down more than seven percent in Q1 2012 as compared with the same period last year – due largely to a pullback in coupon distribution in Q4 2011. This pullback was ...[Read more]
Published: 5/24/2012  2:51 PM | 0  Comments | 0  Links to this post

  May 09

Can digital be "cool" AND practical?

Recently, Media Post reported that "B. Bonin Bough, VP, global media and consumer engagement at Kraft, said he was committed to shifting budgets at the CPG giant increasingly to digital and mobile platforms." Now Bough has been on the cut ...[Read more]
Published: 5/9/2012  11:55 AM | 1  Comment | 0  Links to this post

  May 03

Meh ... coupons. why bother?

Ever since Asa Candler issued that first coupon for a free glass of Coca-Cola back in the late 1800's, shoppers have been in love with coupons.  But the question that often comes up is, “Why do marketers even issue coupons in the first place?”  Fo ...[Read more]
Published: 5/3/2012  5:00 PM | 0  Comments | 0  Links to this post