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  Apr 21

The Rewards of Sharing

I find myself more and more frequently engaged in conversations these days with people who are concerned about their privacy as it pertains to technology and marketing. After spending many years managing analytics and insights for a retail grocer, a ...[Read more]
Published: 4/21/2014  4:24 PM | 0  Comments | 0  Links to this post

  Jan 08

Soliciting and Managing Shopper Reviews: Seven Best Practices

by Talib Graves-Manns – Marketing Manager, Analytics & Consulting and Nicole Steward-Streng – Shopper Insights Manager, Inmar Analytics Shoppers are talking about you – online and off. A number of recent shopper studies by Inmar Analytics find ...[Read more]
Published: 1/8/2014  10:03 AM | 0  Comments | 0  Links to this post

  Dec 17

Five Steps to Ensure Your Consumer Promotion Strategy Keeps Pace with Changing Shopper Behavior

by David Evans, Vice President, Brand Solutions Thanksgiving weekend sales data provide a fresh reminder that consumer shopping behavior continues to be transformed by the growth of online and mobile channels. The number of shopping trips to bric ...[Read more]
Published: 12/17/2013  4:51 PM | 0  Comments | 0  Links to this post

  May 22

The Myth of the Magic Mobile Barcode

By Andrew Coleman, Digital Promotions Planning Manager One of the great joys of working for Inmar is the client access.  We have more than a thousand of them: all shapes and sizes, all products and verticals, all unique and different.  And, yet ...[Read more]
Published: 5/22/2013  11:58 AM | 0  Comments | 0  Links to this post

  Apr 29

ACP Annual Conference: New World Discussions in an Old World Setting

by Devora Rogers, Sr. Director, Retail Marketing Insights The annual Association of Coupon Professionals conference (held this year in New Orleans) is a veritable who's who of the promotion industry.  From old school retail veterans to rising di ...[Read more]
Published: 4/29/2013  4:32 PM | 0  Comments | 0  Links to this post

  Apr 09

The Art and Science of "Test and Learn"

By Andrew Coleman, Digital Promotions Planning Manager I had the good fortune of attending the Promotion Marketing Association (newly rechristened as the "Brand Activation Association") industry conference in Chicago this week. It was ...[Read more]
Published: 4/9/2013  9:54 AM | 0  Comments | 0  Links to this post

  Mar 21

Shopper 3.0 - A New Target for Marketers

By Andrew Coleman, Digital Promotions Planning Manager Feedback from our clients and attendees of last month's Coupon Trends webinar has been overwhelmingly positive about the new format and additional content we delivered this year. (For those who ...[Read more]
Published: 3/21/2013  9:30 AM | 0  Comments | 0  Links to this post

  Mar 18

2013 SXSW Interactive Recap

by Talib Graves-Manns, Associate Marketing Manager After six days of exploring the seemingly infinite tradeshow vendors, white-board events, session panels and food trucks, I am back from SXSW Interactive week feeling creatively charged and en ...[Read more]
Published: 3/18/2013  1:14 PM | 0  Comments | 0  Links to this post

  Feb 06

“And by Q4, 2013…”

By Laird Garner, Program Director, Consulting Services It's that time of year. Popular media does its naval gazing in December to tell us what 2012 was all about (politicians started in what…last January?), and all the data trackers started ...[Read more]
Published: 2/6/2013  12:38 PM | 0  Comments | 0  Links to this post

  Nov 21

Shoppers Still Want Coupons

Even though Inmar is reporting that coupon redemption is down in the third quarter (off by 22.9% vs. Q3 2011) and the first nine months of 2012 (down 15.7% vs. January – September 2011), it hardly means that consumers don’t want coupons or deals.  I ...[Read more]
Published: 11/21/2012  6:14 AM | 0  Comments | 0  Links to this post

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