Teen Shoppers: An Emerging Market Force

Teen shoppers (ages 13-19) will soon be the group responsible for driving marketing spend and dictating how marketers interact with shoppers. Understanding these shoppers, their spending habits, [...]


2014 Shopper Gift Buying Trends

The holidays are officially behind us. So how did weeks of holiday marketing insanity play out among shoppers? Prior results from the National Retail Federation’s (NRF) Thanksgiving Weekend [...]


Relevance Builds Relationships

It’s true that communicating broadly with a broad audience builds awareness and can create consideration but is it enough to stimulate purchase and drive up sales volume?

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