A recent study found that, since the pandemic began, nearly 60% of consumers have noticed more sponsored content from influencers. But quantifying the benefits of influencer marketing remains elusive for many brands — how do they know who the right influencers are, and more importantly, how can they tie their spend to sales and show a return on investment? To better understand the challenges and opportunities in influencer marketing, Inmar Intelligence partnered with Retail Dive’s studioID to survey nearly 300 retail executives regarding their influencer strategies. The results revealed some lingering misconceptions and surfaced several opportunities for brands to optimize their influencer marketing as a way to boost sales
DOWNLOAD our report to explore three misconceptions and the solutions that can help brands level up their influencer marketing.