Your e-commerce strategy had better be ready for the new normal

Sarah Hughes, MEDIA PRODUCTS & INFLUENCER | January 21, 2021

Your e-commerce strategy had better be ready for the new normal

The pandemic pushed e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities. While shoppers will eventually return to browsing in-store, many have grown used to the convenience and variety that e-commerce offers. This will permanently shape their habits going forward, which means retailers and brands will need to change their e-commerce strategies to match. 

Inmar Intelligence, in partnership with Retail TouchPoints, produced a special report to examine some of the most important ways online retail will continue to evolve in 2021. Here are some highlights.

  • Shopper expectations will grow higher than ever, pushing brands and retailers to evolve quickly to meet their needs — and to edge out competitors.
  • Customer data — from personal preferences about fulfillment and return methods to preferred communication channels — will become even more vital, and the need to track customer habits will reach the next level.
  • Omnichannel will encompass even more retail aspects, as the lines between brick and mortar shopping and online shopping blur. 

Download the report now, and start optimizing your e-commerce strategy today!