What really matters in retail today?

In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III - Retail Marketing Platforms. Reaching shoppers inside the store is a lynchpin to leveraging this data-driven, shopper-centric, cross-channel platform strategy effectively. After all, your campaign’s last chance to influence a shopper’s decision is at the point of purchase.

What could possibly be better than a retail media network (RMN)? The next generation, where media and incentives combine to take everything to the next level. Say hello to the Retail Marketing Platform.

Driven by exclusive ShopperSync™ data

Because the Retail Marketing Platform has retailers’ first-party data at its core, it can accomplish things that simply aren’t possible with traditional RMNs. Thanks to the data, now, for the first time, segmentation, marketing and attribution are unified across all channels, driving greater loyalty, revenue and profitability.