From practicing their “Fa-la-la’s” to perfecting their figgy pudding, consumers are actively planning their holiday celebrations. But, many marketers are still trying to figure out how to most effectively reach seasonal shoppers this year.
To optimize their engagement efforts, marketers must understand the types of holiday shoppers and how their behaviors differ. Without the proper resources this can be a lot of work, but Inmar Intelligence is here to help. Utilizing our proprietary data management tool, ShopperSync™, we’ve created three key shopper personas that marketers will need to know well in order to stuff your stockings with sales this holiday season.
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