Jim Hertel, Inmar Analytics | November 28, 2018

Grocery Store Shoppers

The issues impacting large CPGs across the grocery ecosystem are many — and they're growing. The emergence of challenger brands, increasing brand agnosticism among shoppers, consumer trust issues, and messaging challenges are all combining to make it ever more difficult for manufacturers to build brand and share. But, there are steps that CPGs can take, now, to mitigate these challenges and thrive.

Read industry expert Jim Hertel's strategy suggestions for brands as he outlines their new keys to shopper engagement and business success at Retail Touchpoints.

Jim Hertel, Inmar Analytics

Senior Vice President of Analytics Research and Development