Jim Deffenbaugh | March 14, 2019

TECHNOLOGY HELPING RETAILERS TRANSFORM IN THE DIGITAL AGE

In today's increasingly competitive marketplace, retailers and manufacturers throughout Canada are focused on optimizing the customer experience. With scaling frequency, companies are turning to digitally-driven strategies to drive traffic and differentiate themselves from the competition. You can read how Inmar Canada is helping retailers and manufacturers leverage digital technology to create a competitive advantage and pursue sustained growth in this Canadian Retailer interview with Jim Deffenbaugh, SVP and General Manager, Inmar Canada.

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New Promotion Strategies for a New Year

There’s good reason to be optimistic about 2021. However, if brands and retailers are going to build on the gains they’ve made during this tumultuous past year -- and address lingering challenges -- they need to understand which of the recently emerging shopper behavior trends are going to stick. And invest appropriately.

IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

With additional stimulus still a question mark, and likely a “2021 thing,” the economic pressure consumers are already feeling is growing -- alongside increased consumer demand for brands and retailers to help them stretch their grocery budgets. Promotions have not been a priority for many trading partners during these past months but data from our latest shopper survey shows that needs to change.

Jim Deffenbaugh