Inmar Intelligence | November 21, 2012

Even though Inmar is reporting that coupon redemption is down in the third quarter (off by 22.9% vs. Q3 2011) and the first nine months of 2012 (down 15.7% vs. January — September 2011), it hardly means that consumers don't want coupons or deals. In fact, they are as hungry for savings as ever.

Shoppers are certainly in a better mood of late, but the marketplace realities are still pretty stark: unemployment is still high, underemployment is significant, real income is down and the USDA predicts "food at home" prices to continue to rise. That means coupons will continue to be a go-to resource in the long term. According to a 2012 Nielsen survey of consumers, 41% report using coupons on most shopping trips, an increase of 4 points more than in 2009, the heart of the Great Recession.

Inmar Intelligence

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Inmar Intelligence is a leading data platform company that creates insights through Analytics, AI, Machine Learning and integrated workflows to drive faster actions and outcomes. $120B of commerce runs through our market-driven platforms, which are propelling digital transformation through unified data, workflows and fund flows — to help leading Fortune 5000 companies, emerging brands and health systems drive innovation. 

Throughout our 41-year history, we have served retailers, manufacturers, pharmacies, health systems, government and employers as their trusted intermediary in helping them redefine success. For more information about Inmar, please follow us on Twitter, LinkedIn or Facebook, or call (866) 440-6917.


Holly Pavlika
SVP, Corporate Marketing
(336) 770-3596