Jim Hertel, SVP Inmar Analytics Client Development | November 19, 2019

Pursuing Personalization That Drives Real Incrementality

As crucial as personalization is to successfully activating shoppers, the idea of achieving individual engagement at a scale sufficient to drive true incrementality can be daunting for many marketers. But, at its core, personalization is simply delivering on the promise of a comfortable, valuable interaction between seller and buyer; and the resources exist to make this both possible and profitable. Jim Hertel, in this article for MultiChannel Merchant, speaks to the mindset -- and mechanics -- that marketers must employ in order to effectively execute on personalization in such a way that the experience surprises and delights consumers while the investment brings proportional returns. (102)


JIM HERTEL

SENIOR VICE PRESIDENT OF ANALYTICS RESEARCH AND DEVELOPMENT


Jim Hertel, SVP Inmar Analytics Client Development

Senior Vice President of Analytics Research and Development