This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.
The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season.
In this guide we explore how the pandemic will impact the way consumers gather and host, how they plan their holiday meal and gift shopping and how they’re going to mix new and old traditions.
Hear from Inmar's Influencer Community: What are you most looking forward to this holiday season?
- “Less stress and running around to participate in all the things.” - Julie at Mom Rewritten
- “Staying at home with my family, making the house feel cozy and happy, cooking and baking more.” - Andrea at Salty Canary
- “Hosting our first set of holidays just the two of us! Our own Christmas tree, all the decorations, feasts for two. Making our house and the holidays feel just as special, if not more, than usual.” - Jenna at The Urben Life
- “I always look forward to spending the holidays with my kids and seeing their reactions. We won't be doing our usual events/parties but I am excited to make it a fun holiday season at home.” - Tiffany at I Am Style-Ish
We have compiled a sleigh full of insights from our 2020 Holiday Shopper Survey, our PrescriptiveIQ ™ Holiday Trends analysis and our own marketing experts to help you meet your holiday consumers under the physical, or virtual, mistletoe. Download your guide today!