LOVE CAN’T BE QUANTIFIED, BUT VALENTINE’S DAY SHOPPING PLANS CAN BE!

Griffin Thomas, Product Marketing Manager, Outbound | January 19, 2022

LOVE CAN’T BE QUANTIFIED, BUT VALENTINE’S DAY SHOPPING PLANS CAN BE!

Ah, Valentine’s Day. For some, it’s a celebration of true love. For others, it’s a day where nothing goes as planned, and heartbreak seems just moments away. 

While we can’t look into our crystal ball to see what Cupid has in store for this year, thanks to our latest survey, we do know what’s coming in terms of people’s shopping plans — so you can be prepared to conquer all, even if love doesn’t. 

We’ve compiled the data and insights from our survey into a free infographic guide, but here’s one thing you MUST know for Valentine’s Day 2022. COVID-19 will not keep couples — or friends and family — apart!

How do you plan to celebrate?

  • 72% Time with significant other/partner
  • 18% Family celebration
  • 8% Time with friends
  • 1% Galentine’s Day

DOWNLOAD THE VALENTINE’S DAY TRENDS GUIDE NOW!

Related Posts

2022’S HOTTEST PLATFORMS & COOLEST FORMATS

One month into 2022, and shoppers' resolutions have started with a bang. Gyms are filling up, budgets are getting trimmed, and the cookie and candy aisles are suddenly a lot less busy — for a few weeks, at least.

Some aspects of consumer behavior, however, are experiencing lasting change. So, when it comes to where the modern consumer spends most of their time — social media & the internet — what does this “new normal” look like? 

THE BIG GAME IS A HUGE OPPORTUNITY!

Football fans are already gearing up for February’s celebration of the sport’s biggest game. Whether they’re paying attention to the two teams fighting it out on the field, checking out the half-time show, or just catching up on the year’s most creative commercials, around 100 million people tune in to the big game each year.

This year, fewer than 4% of consumers plan to watch the game alone. That means that the vast majority will be gathering with others, either in person (89.56%) or virtually (9.25%).