As a company and as individuals, Inmar Intelligence has been a force for equity and empowerment in our community throughout our 40-year history. During these past weeks, we have come to realize that many of us have much to learn with regard to the racial injustice faced specifically by Black Americans. As a listening and learning organization, we are committed to building upon the programs we have in place, understanding more and doing more.
In the days following George Floyd’s death our CEO David Mounts spoke directly to all employees about racial injustice. He said, “We have to decide at this moment who we are and what we stand for and what we will do as individuals and as a collective team.” He told of the 16-year old daughter of an Inmar employee who organized a peaceful protest in Winston-Salem, NC as a result of George Floyd’s death and others. As a Mexican American, he recognized that the experience of Black Americans with respect to racial injustice is profoundly unique, but he does understand anger and frustration that result when we are looked at not for what we do, but “only the color of our skin.”
Inmar chooses to be a force for change. Our programs for employees and communities focus on advancing racial, gender, and economic equity. We have been committed to progress and will continually evaluate in the future how we can do more. Attached are our current initiatives. (See Inmar Intelligence’s Current Initiatives at the conclusion of this document.)
As a company, we know we can do more and are evaluating current programs, policies and what we can do going forward. We know we must begin with listening...listening to learn and then turning our learning into action. We are committed to taking the steps that will educate us in ways that we can make an impactful difference in our hearts, in our minds, and in our actions. As an ally, we will not always get it right, but we will not stay silent.
The following are the foundational steps we are taking to guide us toward meaningful change.
- Expand our monthly Pulse Surveys to employees to include specific questions to help us understand where we need to focus first to address social and racial injustice.
- Establish focus groups for two-way conversation.
- Add advisory representation to our Leadership team to give voice to the topic of racial equity and injustice.
- Expand our Diversity Training to educate Inmar team members on racial inequality and bias and how we can collectively work together to improve.
- Provide managers with guides and tools to help them support, lean in and lead discussions.
- Publish articles and recommend reading on the topic of race in our daily updates to associates, including books on diversity and racial justice for our company Book Club, and establish an INterest group on Diversity and Inclusion for our employees.
- Expand our InmarCares program for our team members to take time off to participate in endeavors that seek to meaningfully improve racial justice.
- Continue to actively support myfuture nc, a statewide nonprofit organization in North Carolina (home to our headquarters) focused on educational attainment to eliminate systemic barriers to achievement and attainment.
- We will continue to actively join with the foundations, companies, health systems, universities, non-profit organizations, city government and other organizations that want to invest in doing the real, hard work that must be done in the community of our headquarters, Winston-Salem, NC. We also will work with Inmar employees in our other locations to establish such connections in their communities and seek to actively address poverty in the community, specifically generational poverty and substantively increasing our commitment to literacy programs for children of color.
These weeks have only begun to teach us how much we have to learn. We are not where we need to be and we thank those who have challenged us to learn, to act and to be better. We invite those conversations and look forward to the advancements that will only come from collective effort and an openness to learning. Maya Angelou said it well...“When you know better, you do better.” We will listen, we will learn, and we will take actions for racial justice. That is our goal. That is our commitment.
Inmar is a diverse business that has grown over the decades organically and through more than 20 acquisitions. We employ employees in the U.S. Canada, Mexico and India, helping leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives. Inmar’s holistic portfolio of media products enables advertisers to access a variety of intelligent tools, including its influencer media platform, conversational commerce (chat-based media), audience extension and on-site digital media for retail. As a trusted intermediary for 40 years, Inmar has served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.
Inmar Intelligence’s Current Initiatives
Our programs for employees and communities focus on advancing racial, gender, economic equity:
- InmarCares - Under this volunteer program, Inmar team members receive paid time during work hours to devote to the causes important to them - this includes time to participate in protests to effect change. Teams join together under this program to donate their time and financial resources to causes of their choice, including battered women’s shelters, literacy programs, food banks, Big Brothers Big Sisters, Bridge Over Troubled Water, Countdown to Kindergarten and others.
- Inmar also financially supports our associates in the causes important to them. Those who give their time and financially support an organization can apply for financial contributions from Inmar. We also promote their organizations’ fundraising efforts or volunteer needs through our employee intranet site.
- United Way - Inmar’s founder John Whitaker established a strong legacy of support for the United Way, which “fights for the health, education and financial stability of every person in every community they serve." Inmar associates carry forward that legacy today through active involvement in United Way agencies and in fundraising efforts. We have been a recipient of the Spirit of North Carolina Campaign for Excellence Award, which provides statewide recognition for exceptional commitment and support to local communities.
- Inmar proudly supports the American Heart Association (AHA). We come out in force each year to raise money and attention for the Heart and Stroke Walk, which is the American Heart Association’s premier event that brings communities together to raise funds and celebrate progress in the fight against this country’s No. 1 and No. 5 killers, heart disease and stroke.
- We established Math Matters and Awesome Analytics programs held at our headquarters in Winston-Salem, NC, to bring in middle- and high-school students to demonstrate the importance of STEM proficiency in most any field one pursues. It has proved popular among students and their teachers. Students interact with our engineers, graphic designers, marketers and data teams for a fun glimpse into “the real world.” Our team loves to hear questions like “How old do I have to be to work here?” or “What did people here major in?” The excitement is contagious.
- Community Tech Nights are held in community centers in which our technologists and engineers set up “Help Desks” to assist, at no cost, anyone with a computer or device problem - or if they just want to learn more about how to use them. We’ve helped all ages become more tech-savvy to close the digital divide.
- Inmar sponsors “Girls on Fire,” an all-girl robotics team in conjunction with the NC FIRST robotics competition. This spirited group, supported by Inmar mentors, builds and tests their very own robot and then compete to deliver the best robot performance. No prior experience or skillset is required – just positive energy and a desire to contribute their unique talent and passion within a team environment.
- We know that diverse teams produce the best results, so Inmar Empowering Women’s group provides opportunities for associates to learn, network, grow and serve in a group that focuses on empowerment and the value of diversity in the workplace. The program is open to all associates offering a speaker series, networking and learning sessions, as well as outreach and service work to improve quality of life in our communities.
- Inmar Empowering Girls Day is held annually by Inmar Empowering Women's group. Girls ages 11 - 19 participate in a daylong program focused on building confidence through exploring topics such as networking, wellness, respect, career opportunities and leadership. The program is open to family of Inmar associates and participants in Big Brother Big Sisters.
- In recent years we have actively increased our recruiting efforts at HBCUs NC A&T University and Winston-Salem State University.
- Inmar’s LEED platinum-certified headquarters in Winston-Salem, NC is available at no cost to nonprofit organizations needing boardroom or meeting spaces.