Holly Pavlika, SVP Corporate Marketing | November 12, 2018

Grocery Store Holiday Marketing Plan Grocery Shopper

During this time of year when everyone is competing for shoppers' attention and share of voice, it will be those marketers employing data analytics to develop relevant messaging and content who will finish the season with a stocking stuffed with incremental sales. Only by understanding shoppers' purchase behavior, online activity and engagement preferences can brands and retailers rise above the noise and successful activate harried holiday consumers.

Read what Inmar's prescriptive Holiday Trends Review found about the how, what and when of holiday-specific meal preparation and shoppers' participation with social influencers at Chief Marketer.

Holly Pavlika, SVP Corporate Marketing

SVP, Corporate Marketing