Blake Marts, Director of Product Marketing, Influence | October 23, 2020

Holiday 2020: A Time for Less Risk and Lasting Change

The whimsical Winter Holidays, alongside their occasional polar vortexes and inevitable family drama, bring joyous, peaceful vibes to households and their inhabitants year after year. In 2020, especially, many hope the Holiday season will also bring with it an opportunity to relax, unwind and recover from a less-than-joyous-or-peaceful trip around the sun, and worry very little about the decisions they’ve made at work.

As the curtain closes on 2020 you are given an opportunity to assemble a swan-song performance that ends the year on a positive note. The tools, tactics and techniques you choose to deploy are important, and, now more than ever, your plans have little room for speculative spending or uncalculated risk-taking. 

Our Holiday 2020 infographic features three helpful tips for winning Holiday shoppers by using retailer data as the centerpiece of your strategy. We’ll teach you how to:

  • Optimize your Programmatic Media strategy by targeting known shoppers and closing the attribution loop
  • Utilize retail shopper data to inform and prescribe the tactics you deploy
  • Incentivize shoppers based on their historical purchase behavior

Download our infographic by completing the form to read more about these methods for maximizing the effectiveness of your marketing spend this Holiday season. 

Blake Marts, Director of Product Marketing, Influence