Inmar Intelligence announced the launch of our new AI-based influencer selection technology, FitScore™. Using advanced classification algorithms combined with Natural Language Processing, this selection model will take into account performance on previous campaigns and on posts specifically related to that campaign topic, as well as audience insights for the given influencer.
The platform calculates the campaign’s FitScore™ and ranks each influencer against campaign guardrails, as well as the available influencer’s overall fit. Our database of campaigns over the past 9 years allows us to drive the most surgical keyword matching in the industry.
Check out the infographic below to see how FitScore™ contributes to more precise influencer selection: