Susan Jones, CPG Solutions | October 24, 2018

Cell Phone Technology Digital Coupon Redemption

The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.

Read what marketers and retailers must do in order to further leverage this in-store behavior, grow digital coupon redemptions and drive promotion-motivated sales at Retail Info Systems.