Jim Hertel, SVP Inmar Analytics Client Development | April 24, 2020

Three Keys to Restarting Marketing and Promotions

CPG brands are asking us for insights into executing new product launches now that the initial COVID-19 “blast” has passed. Our SVP Analytics, Jim Hertel, provides a topline look at three keys for getting new products on shelf (below) and a more detailed look into what's needed for a successful launch in this piece for Consumer Goods Technology

 

Jim Hertel, SVP Inmar Analytics Client Development

Senior Vice President of Analytics Research and Development