Jim Hertel, SVP Inmar Analytics Client Development | May 4, 2020

Three Keys for New Product Launches After the “COVID Blast”

CPG brands are asking us for insights into scheduling and executing new product launches now that the initial COVID-19 “blast” has passed. Our SVP Analytics, Jim Hertel, offers three keys for putting new products on shelf and getting them into shoppers’ baskets.

 

Jim Hertel, SVP Inmar Analytics Client Development

Senior Vice President of Analytics Research and Development