High-Spending Households are Responsible for Moving the Share Needle During COVID-19

From puppy cakes to feline fashion, there is no denying that pet pampering is at an all time high. With fall nearing, pet parents are already seeking to incorporate their furry friends into their Halloween festivities, as Pinterest cites searches for “Pet Fashion” are up 199%. According to the National Retail Federation, consumers spent $490M on pet costumes in 2019, doubling the amount spent in 2010.

Supply Chain has been a major focus through the COVID-19 pandemic, and depending on the nature of your particular business, the attention is likely on some very specific challenges.