Susan Jones, Sr. Director, CPG Solutions | October 31, 2019

Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

Start a conversation about what’s essential to the success of online grocery retail and the first mention is always “convenience.” While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

So how does this value manifest itself and what do brands and retailers have to do in order to meet this need? Susan Jones addresses these questions and outlines the essential role of coupons in growing e-commerce grocery sales in this article for Progressive Grocer.