Steve Ustaris, VP Marketing, Digital Solutions | August 24, 2020

Core Components of a Retail Media Network

Put simply, a Retail Media Network is an advertising business controlled by a retailer or grocer and designed to generate additional revenue for that organization. However, the difference in value between a standard Retail Media Network and an expanded one could be significant, both financially and organizationally. The infographic below illustrates ways your organization can expand its Retail Media Network to capture all of the available value in the marketplace.

Steve Ustaris, VP Marketing, Digital Solutions

Vice President, Marketing, ownerIQ