Griffin Thomas, Product Marketing Manager, Outbound | September 22, 2021


Baking and the holiday season go hand-in-hand. In fact, a massive number of shoppers, 93%, claim baking is an integral part of the holiday experience. And almost half will be cooking meals at home every day during the fall and winter months.

Our surveys tell us that the following dishes are most popular with consumers: 

  • 78% soups, stews, and chili
  • 63% oven-roasted vegetables or meat
  • 59% slow cooker or instant pot meals
  • 56% lasagna and pasta bakes
  • 56% casseroles
  • 48% easy-to-heat frozen sides or meals

Shoppers will also be stocking up pantries during the fall and winter holidays:

  • 70% stock up on fresh vegetables for cooking
  • 70% pasta & rice
  • 65% canned soups & broth
  • 55% baking ingredients
  • 51% herbs & spices
  • 51% cooking oils
  • 45% jarred sauces

Even though consumers will still be feeling the impact of COVID, they are still eager to find some familiarity in festive cooking and baking. The holidays wouldn’t be the same without the meals and desserts we all know and love. Knowing how shoppers will be browsing and stocking up allows you to help make those culinary dreams a reality. 

Make sure your products are at the top of the shopper’s wish list! Download your free copy of our 2021 Holiday Baking Trends Guide today.  

Griffin Thomas, Product Marketing Manager, Outbound