Even though they’re still unsure exactly what the new school year will be like, in just a few short weeks students, teachers and parents will begin preparing for what they hope will resemble a more typical back-to-school (BTS) season. 75% of BTS purchases happen in July and August, so it’s important to get on shopper’s lists early. Consumers will be looking for brands that seamlessly fit into their daily routines, and make their lives easier.
In our 2021 Back-To-School Trends Guide we’ve combined the power of ShopperSync™, our proprietary data intelligence platform, with consumer insights to uncover the best ways for brands and retailers to connect with consumers and impact purchase decisions during this shopping season.
Check out the infographic below to discover three trends that will help you better connect with consumers during the upcoming BTS shopping season. To learn more about how to reach shoppers, download the 2021 Back-to-School Trends Guide today!