April 28, 2021

2021 Inmar Promotion Industry Analysis

The centerpiece of the Inmar Industry Insights Package, the 2021 Promotion Industry Analysis presents national trends and benchmarks for use by brands and manufacturers in effectively executing competitive consumer promotions to activate shoppers. Alongside data-driven insights to position the analyses within the larger contexts of grocery retail and evolving consumer behavior, this report covers promotion distribution and redemption volume; redemption performance; category- and method-specific activity; and redemption activity by class of trade.