2019 Inmar Shopper Insights Tech in Retail Webinar

The 2019 Inmar Shopper Insights Tech in Retail Webinar takes a deep dive into what shoppers say they want out of retail tech and what new developments they are excited about. This includes an overview of mobile technology and what retailers need to look at when it comes to customer experience for mobile.

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2019 Inmar Analytics Shopper Insights: Engaging the Millennial Male

Our primary discovery in closely examining millennial males as a group was that, despite lingering popular perception, this segment of shoppers is markedly diverse and far from homogenous. In exploring further, we identified three rather distinct subgroups that demonstrate the group’s inherent diversity and portray the varying lifestyles and behaviors that characterize millennial males.

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2019 Inmar Analytics Shopper Insights: Checking in on Shoppers with Children

Shoppers with children under 18 in the household are an important segment for both brands and retailers to understand as patterns in their shopping behavior have shown this demographic to be important in terms of consumption volume and engagement with promotions. This report re-examines some common assumptions about shoppers with children in the household and explores how this segment of shoppers is integrating digital advancements into their regular grocery purchase behaviors.

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2019 Shopper Insights: The Value of Social Media Followers

Attracting and engaging followers on social media has become an increasingly important objective for CPG and retail marketing departments in the digital age. However, high follower volume on social media does not automatically translate into sales. This report uses shopper survey data to help brands make the most of their social media presence.

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2019 Inmar Analytics Shopper Insights: The 5 W's of Grocery Brand Trial

As previously reported by Inmar Analytics in the 2019 Promotion Industry Analysis and Shopper Behavior Study, 42% of shoppers stated that they love to buy grocery items they have not tried before. However, only 18% of shoppers participating in the 2019 Shopper Insights survey reported making a brand-trial grocery purchase during a recent trip. This report examines the characteristics of these shoppers and their shopping experience to help brands understand how to drive trial purchases and engage new customers.

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2019 Inmar Analytics Shopper Insights: Rebates - What Works?

Rebate effectiveness is determined by a number of factors including the product being promoted, the value of the offer relative to the cost of the product, the shopper segments targeted by the promotion and the overall goals of the campaign. This report provides a view of the shoppers who have recently purchased a grocery-type product and helps you understand both how they are using rebates today and how they want to be using them.

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2019 Inmar Analytics Shopper Insights: The Increasing Diversity of Online Shoppers

Consumers are rapidly adopting e-commerce options for grocery purchases as 52% of shoppers purchased groceries online in the fourth quarter of 2018 and 94% of shoppers expect their frequency of online grocery shopping to increase in 2019. With the average consumer beginning to integrate grocery e-commerce into their regular purchasing patterns, the line between “in-store” and “online” shoppers is blurring.

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2019 What Pharmacies Need to Know About DIR Webinar

If you’re like most pharmacists, you are continually trying to understand and manage Direct and Indirect Remuneration (DIR) fees. To help you better understand how DIR is impacting pharmacy financial performance, Inmar has provided the What Pharmacies Need to Know About DIR webinar.

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2019 Inmar Analytics Shopper Insights: Baby Boomers Online

It’s no surprise that Baby Boomers are shopping online. Boomers have had to embrace technology to continue their careers, stay connected with friends and family and stay engaged with a rapidly changing world. This report examines the generations shopping behaviors both online and in-store.

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