Category-level insights are among the most valuable “standard” trends findings that Inmar Intelligence provides to its clients. Trends at the category level tend to more closely compare to a brand’s own strategies and results and can be used for better benchmarking.
The nine category-level reports that Inmar produces each year are for Beverage, Dry Grocery, Frozen, General Merchandise, Health Care, Household, Packaged Deli, Personal Care, and Refrigerated promotions. These profiles provide clients with the same valuable insights – at a category level – that are included in the overall 2021 Inmar Intelligence Promotion Industry Analysis.