Research

2021 Future of Food Retailing Report

The Future of Food Retailing takes a deep dive into the food retailing industry to identify and quantify market dynamics, trends, and behaviors. In addition, the report recapsthe previous year’s activities and provides projections for the next five years in terms of dollar share and store count for the following channels and formats:

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August 2021 Inmar Intelligence Digital Coupons Usage Survey

This survey captured insights into digital coupon usage. How important is a loyalty or reward program for customers? When they see a coupon, how likely are they to clip and use it in-store or online? Do coupons affect shopper behavior? Get the answers in this Inmar Intelligence survey.

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Category Profiles

Category-level insights are among the most valuable “standard” trends findings that Inmar Intelligence provides to its clients. Trends at the category level tend to more closely compare to a brand’s own strategies and results and can be used for better benchmarking. 

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Method Profiles

Method profiles detailing distribution, redemption, and offer details by specific promotion method for brands and retailers to better plan and budget deployment of multiple method types throughout the year. 

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July 2021 Inmar Intelligence Second Stockpile Survey

This survey captured insights into shopper behavior caused by a surge in the COVID-19 Delta variant. Are shoppers considering creating a stockpile, or maybe replenishing an existing one? Which media outlets are influencing those decisions? Get the answers in this Inmar Intelligence survey.

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June 2021 Inmar Intelligence E-commerce Consumer Survey

This survey captured insights into online shoppers and how their grocery shopping behaviors have changed since the start of the pandemic. Where are they shopping online for groceries? What proportion of their grocery shopping takes place in store versus online? How do they behave in store compared to online? All are answered, and more, in this Inmar Intelligence survey.

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2021 North America Promotion Planning Toolkit

This toolkit provides fundamental information about the promotion industry and best practices for promotion design in the U.S. and Canadian markets.

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2021 Speed of Redemption Report

In this report, redemption performance is presented in terms of average speed of redemption by promotion method for overall industry, Food and Non-Food promotions. This report in its entirety is included in the 2021 Promotion Industry Analysis publication. 

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2021 Class of Trade Report

This report dives deep into redemption activity for different classes of trade, empowering brands to enhance retailer relationships throughout the marketplace. This report in its entirety is included in the 2021 Promotion Industry Analysis publication. 

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