Thought Leadership on Promotion Analytics

from the Inmar Promotion Analytics Team
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2014 Shopper Gift Buying Trends

The holidays are officially behind us. So how did weeks of holiday marketing insanity play out among shoppers? Prior results from the National Retail Federation’s (NRF) Thanksgiving Weekend [...]

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Relevance Builds Relationships

It’s true that communicating broadly with a broad audience builds awareness and can create consideration but is it enough to stimulate purchase and drive up sales volume?

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Doubling Down

Part one in a two-part series examining the double edged sword of double coupons

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The Rewards of Sharing

I find myself more and more frequently engaged in conversations these days with people who are concerned about their privacy as it pertains to technology and marketing. After spending many years [...]

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Soliciting and Managing Shopper Reviews: Seven Best Practices

A number of recent shopper studies by Inmar Analytics find that approximately 45 percent of shoppers share publicly about their purchase experiences, with more than 10 percent of shoppers doing [...]

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Five Steps to Ensure Your Consumer Promotion Strategy Keeps Pace with Changing Shopper Behavior

Thanksgiving weekend sales data provide a fresh reminder that consumer shopping behavior continues to be transformed by the growth of online and mobile channels. The number of shopping trips to [...]

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The Myth of the Magic Mobile Barcode

One of the great joys of working for Inmar is the client access.  We have more than a thousand of them: all shapes and sizes, all products and verticals, all unique and different.  And, yet – so [...]

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ACP Annual Conference: New World Discussions in an Old World Setting

The annual Association of Coupon Professionals conference (held this year in New Orleans) is a veritable who’s who of the promotion industry.  From old school retail veterans to rising [...]

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The Art and Science of “Test and Learn”

I had the good fortune of attending the Promotion Marketing Association (newly rechristened as the “Brand Activation Association”) industry conference in Chicago this week. It was [...]

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Shopper 3.0 – A New Target for Marketers

Feedback from our clients and attendees of last month’s Coupon Trends webinar has been overwhelmingly positive about the new format and additional content we delivered this year. (For those [...]

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