This Valentine’s Day Is All About Love, and Savings

Inmar Intelligence | January 20, 2022

Inmar Intelligence, a leading applied data platform company, today published findings from its 2022 Valentine’s Day Survey, which found that while more than 80 percent of consumers plan to buy candy and chocolate this year, almost 94 percent say cost savings are “important” or “very important.”

Inmar’s survey also shows that, with the right incentives in place, almost 30 percent of shoppers are planning to spend $200-$500, and 12 percent will drop over $500 on Valentine’s gifts and other items. 

However, brands shouldn’t count on their customers being loyal shoppers this Valentine’s Day, unless they offer the right discounts and incentives. According to respondents, 86 percent will search for coupons before making their purchases, and 94 percent are open to purchasing from a new brand that offers a coupon if their preferred brand did not. 

“Romance is alive and well, but not at any cost,” said Spencer Baird, EVP, President of Inmar’s Martech division. “Brands that assume their customers are loyal need to be careful. Faced with today’s rising prices, shoppers are going online, and into their preferred loyalty apps, to search for savings. This unprecedented willingness to switch brands in order to save money continues to trend upwards.”

Some additional key findings from the survey:

  • 30 percent of Valentine’s Day shoppers will buy online
  • More than 50 percent plan to mix digital and physical shopping equally
  • 72 percent will celebrate with their significant other
  • 75 percent plan to go out to dinner

Where are shoppers looking for Valentine’s Day inspiration?

  • Instagram (68 percent)
  • YouTube (58 percent)
  • TikTok (53 percent)
  • Pinterest (41 percent)
  • TV - news (34 percent)
  • Blog Posts (32 percent)

For decades, Inmar Intelligence has played a critical role in helping retailers make business decisions. While the pandemic accelerated the evolution of consumer buying behavior and trends, leaving some businesses flat-footed, Inmar Intelligence’s platform is able to meet these changing demands. With a technology infrastructure designed to execute machine learning and artificial intelligence at scale, Inmar Intelligence generates actionable insights to better inform planning decisions.

For more information about how Inmar Intelligence can help optimize savings and convenience for consumers, please visit our Retail Cloud Solutions page. And download our free 2022 Valentine's Day Survey results today.