Inmar Intelligence | March 28, 2016

Students from Top Universities to Compete During Marketing Analytics Summit at Inmar Analytics Forum

Student teams from universities across the globe will compete in this year's Wake Forest University School of Business Marketing Analytics Summit. The Marketing Analytics Summit, held in conjunction with the Inmar Analytics Forum, is a student-run competition that offers both graduate and undergraduate students the opportunity to apply their marketing skills and creativity to real-world business challenges. This is the 26th year for the competition, with teams competing for a prize purse of $50,000.

The cases on which the teams will compete integrate complex data sets similar to those seen in number of industries and positions. This year, eight graduate teams and six undergraduate teams will complete.

Graduate teams come from: Brigham Young University, Hong Kong University of Science and Technology, Michigan State University, Penn State, University of Missouri-Kansas City, University of Rochester, Wake Forest University School of Business and Washington University in St. Louis.

Undergraduate teams come from: Drexel University, Universidad Panamericana, Utah State, Wake Forest University School of Business and the Wharton School of the University of Pennsylvania.

Each team will compete in a semi-final round April 11 at Wake Forest University School of Business. Two teams from the graduate division will compete on the April 12 at the Inmar Analytics Forum, as will the undergraduate winning team.

The Inmar Analytics Forum is an annual event, held in Winston-Salem, NC, that brings together business professionals from the Promotion, Healthcare and Supply Chain industries to explore how data can be employed to drive conversion, create operational efficiencies and bring about improved business and patient outcomes. Offering attendees a variety of educational sessions featuring senior subject matter experts and world-class thought leaders, the Forum is an interactive information exchange delivering real insight into developing data-based solutions to today's business and healthcare challenges. The Inmar Analytics Forum holds a unique place in the meeting space because of its focus on the practical application of data analytics and the attention given to using data to stimulate collaboration between manufacturers, retailers and healthcare providers/systems.

Learn more about the Forum at and about the Marketing Summit at

Inmar Intelligence

Commerce Accelerated.™

Inmar helps leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives. Inmar’s holistic portfolio of media products enables advertisers to access a variety of intelligent tools, including its influencer media platform, conversational commerce (chat-based media), audience extension and on-site digital media for retail. As a trusted intermediary for over 35 years, Inmar has served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.

For more information about Inmar, please follow Inmar on Twitter, Linkedin or Facebook, or call (866) 440-6917. Inmar has unmatched access to billions of consumer and business transactions in real-time.


Holly Pavlika
SVP, Corporate Marketing
(336) 770-3596